Manoj Subudhi

DiscountZone

2011-10-26T13:38:00.000-07:00

The Concept of the Discount Zone was created as we ourselves spent lots of money in the Shopping, dining and desired that if we could get some discount and the idea of facilitating a group of patrons who desired a pack of services which could make them feels privileged. Thus, Discount Zone program was created.

The Exclusive Member of Discount Zone enjoys extended premium services beyond the hospitality sector and discounts at premiere lifestyle facilities. This includes well known Hospitals, Car accessories, Restaurants, Pubs & Bars, Retail outlets, Salons and Spas, Fitness centers, Sports Centers and Amusement Parks.

Discount zone is a Card based Membership, which delights customer by saving their money without compromising in their lifestyle. Discount zone is a product of SUNAD SOLUTION PVT.LTD which has several other product in the field of marketing, sales and brand building activities, this experience has given us an oppurtitunity to connect the people with consumer innovative product Discount zone.

We offer products & services from a number of suppliers, large and small, who are dedicated to provide products which are both useful and fashionable, whilst at the same time helping to contribute positively to the customer.

Customer Loyalty

2010-05-14T10:13:00.000-07:00

Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need. In the packaged goods industry, customers may be described as being "brand loyal" because they tend to choose a certain brand of soap more often than others. Note the use of the word "choose" though; customer loyalty becomes evident when choices are made and actions taken by customers. Customers may express high satisfaction levels with a company in a survey, but satisfaction does not equal loyalty. Loyalty is demonstrated by the actions of the customer; customers can be very satisfied and still not be loyal.

Customer Loyalty has become a catch-all term for the end result of many marketing approaches where customer data is used. You can say Relationship Marketing or Database Marketing or CRM, and what you are really talking about is trying to increase customer loyalty - getting customers to choose to buy or visit more. Increased customer loyalty is the end result, the desired benefit of these programs. All of the above approaches have two elements in common - they increase both customer retention and the life time value of customers.

Customer loyalty is the result of well-managed customer retention programs; customers who are targeted by a retention program demonstrate higher loyalty to a business. All customer retention programs rely on communicating with customers, giving them encouragement to remain active and choosing to do business with a company.

You want customers to do something, to take action. You want them to visit your website, make a purchase, sign up for a newsletter. And once they do it for the first time, you want them to continue doing business with you, especially since you probably paid big money to get them to do business with you the first time. You don’t want to pay big money the second time. You want to create a "loyal" customer who engages in profitable behavior.

Customer data and models based on this data can tell you which customers are most likely to respond and become loyal, no matter what kind of front-end marketing program you are running or how you "wrap it up" and present it to the customer. The data will tell you who to promote to, and how to save precious marketing dollars in the process of creating customers who are loyal to you longer.

For example, let's say you look at your most loyal customers and find on average they buy or visit at least once every 30 days. So you begin tracking these customers, and discover 20% of them "skip" their 30 day activity. In addition, 90% of the 20% who skip never come back. You are watching the erosion of customer loyalty right before your eyes.

And it's too late to do anything about it, because they're already gone. You will waste a tremendous amount of money trying to get them back. You have to develop a way to identify high loyalty customers who are at risk, and take action before they leave you.

This is accomplished by using the data customers create through their interactions with you to build simple models or rules to follow. These models can be your early warning system, and will alert you to situations like the "30 day skip" example above in time for you to do something before the customer defects. Behavior models cause the data to speak to you about the loyalty status of the customer before it's too late.

Customer Relationship Management (SAP CRM)

2009-01-29T02:38:00.000-08:00

The SAP Customer Relationship Management (SAP CRM) application provides best-in-class functionality for marketing, sales, and service. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.

With SAP CRM, you get the help you need to delight your customers, empower your teams, and grow your business.

SAP CRM has helped the best-run companies in more than 25 industries make the most of their relationships with customers. With SAP CRM, your organization can capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes across customer touch points, and quickly adapt to changing business and customer needs.

KEY BENEFITS OF SAP CRM

Delight your customers
SAP CRM fosters collaboration between the organization and its customers and enables everyone to have superior interactions and experiences across all channels.
Empower your teams
SAP CRM empowers employees to manage interactions with customers, anytime and anywhere – providing a real-time view of customer information that enables collaboration across your entire global business network.
Grow your business
SAP CRM helps the organization differentiate itself and grow by capitalizing on its customer insights – providing a superior customer experience and making the most of its business advantage.

There are lots of opportunity in the SAP CRM in the market as now a days the companies are now more focus to retain their customers -even in the functional side one make great career.
To know more about the work of a functional consultant check out my next posting.

Have Padma awards lost their sheen?

2009-01-29T01:03:00.000-08:00

India's civilian honours -- the Padma Shris, the Padma Bhushans... -- have courted controversy once again.From missing deserving candidates to fake awardees, the national honours list appear to have lost their sheen. as lots of people feels Sad about our country. In world's largest democracy, where being a loyal at the first familiy's kitchen can offer you president's post, being a politician can grand you rights for literally anything, ---- padma awards are just timepass. Feel sad when eminent personalities has to share the dias with compromise and buy-out candidates

Read more to know about thishttp://www.rediff.com/news/2009/jan/29have-padma-awards-lost-their-sheen.htm

Manoj Subudhi: E-Retail Development In India-Storrz.com

2007-10-16T05:07:00.000-07:00

Manoj Subudhi: E-Retail Development In India-Storrz.com

E-Retail Development In India-Storrz.com

2007-10-16T03:42:00.000-07:00

According to this year's Global Retail Development Index India is positioned as the leading destination for retail investment. This followed from the saturation in western retail markets and we find big western retailers like Wal-mart and Tesco entering into Indian market. India's retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010. There are about 300 new malls, 1,500 supermarkets and 325 departmental stores being built in the cities very soon.
But the time has changed as every body like things should be moving fast... so thats why we require e-retailing like storrz.com. to save money, save time . Storrz.com seems to be the only online shopping portal in India where customers can shop for groceries online!!! Very soon we might find people shooping for their daily needs while watching sports or movies at home India is progressing very well!!!

Manoj Subudhi: STORRZ.COM smart -local-convenient-onling shopping

2007-10-16T03:41:00.000-07:00

Manoj Subudhi: STORRZ.COM smart -local-convenient-onling shopping

STORRZ.COM smart -local-convenient-onling shopping

2007-09-30T23:18:00.000-07:00

STORRZ.COM , before telling about strorrz.com i want to share some thing with you which is very important.

Even though India has well over 5 million retail outlets of all sizes and styles (or non-styles), the country sorely lacks anything that can resemble a retailing industry in the modern sense of the term. But now every body knows that time = money and in developing country pepole need to save time so India need such shopping mall which will deliver value for the customer with a click yes i am talking about online shoping mall shoping online offers lots of benefits that you won't find shopping in a store or by a mall.with a click of the mouse,you can buy all your requirement such as send flowers to your friends,or purchase your favorite fashoins and you can also purchase your daily needs & grocery by sitting in your home or from your office .India's first true online shopping mall – complete with every things brings to you by STORRZ.COM. So for all your requriment vist www.storrz.com you will find some excting offers.

There are lots benefits you will shopping with storrz.com
safe payment and multiple option -

pay by online with credit card
pay by credit or debit card on delivery
pay by sodexho meal pass or gift pass

prices are equal or less than the market price

SAVE TIME
shop online for a few minutes v/s long hours at the market .
No quees, no crowds... thats conenient !!
SAVE MONEY
Yes ! with price comrable to your local shop
and plus home delivery,save on fuel cost, parking fees and more.That smart!!

BE A HAPPY FAMILY!
Now that you have so much free time .Go out for a party ,watch cricket and cheer for india.
so visit www.storrz.com and stars shopping for just re 1/-
shop now at storrz.com and have fun with the time and money you save...
storrz.com brings backs all your happiness with modern ternds of retailing.

Become a Storrz family today

Mr. Manoj Subudhi
Operations Manager
(MBA-IBA)